Room 02 · The route
Every project follows the same five rooms. You can leave after any of them with something useful and owned by you.
Original diagram · the loop that keeps an app alive
Fixed phases with clear outputs make decisions easier. After discovery you hold a brief; after design, a tested prototype; after build, a working product. If priorities change, we re-plan at a boundary rather than mid-sprint.
Room 1 · Conversation · free
A call of about 45 minutes. We ask who the app is for, what they do today instead, what success looks like in six months, and what constraints exist — budget, deadlines, existing systems, regulation.
Room 2 · Brief · 1–2 weeks
Discovery workshops produce a written brief: goals, users, core journeys, a prioritised feature list, technical approach, risks and an estimate range for the next phases.
Room 3 · Prototype · 2–5 weeks
Wireframes become high-fidelity screens and a clickable prototype. We run short usability sessions and change the design based on what people actually do.
Room 4 · Build · varies
Two-week cycles. Each ends with a test build on your phone and a short written update: what changed, what is next, and anything we need from you.
Room 5 · Launch and care · ongoing
Store submission, launch-day checks and a handover pack with credentials, documentation and build instructions. Then an optional support plan, reviewed every quarter so you only pay for what you use.
